USA Today gets a design overhaul

· | art · Design · innovation

 

 

 

The new logo is bold, the information is laid out in an intelligent matter and the use of color is exciting. Wolff Ollins definitely nailed it.

 

I would say though that the redesign seems heavily influenced by the design of Monocle. Where Monocle excels is the ability to edit the information down to a manageable level, where USA Today still feels like a crowded newspaper in a lot of ways. Nonetheless, nice work from WO and good on USA Today for having the balls to go through such an in-depth rethink.

 

You can see a beta of the USA Today website by clicking here.

 

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