Blog

20
Jun

Harley-Davidson’s First Electric Motorcycle Surprisingly Doesn’t Suck

· · · · | Branding · Creative Strategy · Sustainability

I swear, we were JUST talking yesterday about how cool and lightweight an  electric motorcycle would be to ride. And today we see this Wired.com announcement that Harley-Davidson has just introduced their first.   According to Mark-Hans Richer, Harley’s top marketing guy, “Any business has always got to look ahead to see where customers are interested in […]

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19
Jun

The 1st Apparel Collection Made From Recycled Plastic

· · · · · | Branding · fashion

BREAKING NEWS: G-Star RAW has unveiled the highly anticipated “Raw For The Oceans” collection for 2014 fall/winter.   “Curated by Pharrell Williams, the partnership includes Bionic Yarn, the Vortex Project, Parley for the Oceans, and is made from eco-thread fibers derived from recycled plastic bottles. Plastics revived from the ocean are transformed into new generation denim and the […]

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19
Jun

How Zappos’ CEO Turned Las Vegas Into a Startup Fantasyland

· · · · | Entrepreneurship

This rather extensively researched Wired.com article about the DTLV movement really intrigued us. It hits on some of the ideologies and opportunities that led us to choose Las Vegas for our creative home and headquarters.   “For many reasons—and sometimes for no reason—people seem ready to drop everything and move to Vegas, as if pulled […]

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16
Jun

The Secret Weapon Of “Mad Men”? Herman Miller

· · | Creative Strategy · Design · film + tv

“Herman Miller’s role in the show isn’t just about recreating a retro aesthetic. The company ushered in a new era of office design when the white collar creative industry began to flourish after World War II. In 1956, the company issued an advertisement for the “living room in your office,” saying, “An office isn’t just […]

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12
Jun

Face Off: 2014 World Cup Anthems

· · | Branding · film + tv · music · sports · Video

In Ad Age’s lineup for best 2014 World Cup anthem, our vote goes to Beats by Dre. Although none of us have the attention span (or interest) in a 4- to 5-minute song (thank you very much). Let the games begin!   Vote for which brand you think has the best 2014 World Cup anthem […]

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10
Jun

A New Millennial Video Channel called 20to30

| art · Branding · Creative Strategy · Editorial Direction · fashion · film + tv · sports · Video · web

Check out 20to30.com, a new video channel that explores the bridge from ages 20 to 30 — dealing with everything from quitting a job, to discovering your passion, to moving out of your parents house.   The site features hundreds of searchable videos of friends, neighbors, global thinkers and shapers whose “20to30” stories inspire us to dream […]

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