Blog

31
Dec

A Few Views We Shared In 2014

· · | Entrepreneurship

Our personal and professional journeys this year took us from Kansas City to LA on to Las Vegas then back to KC. Our goal is always to change and challenge our perspectives. To really know ourselves and the people we’re working for. And to find stories worth sharing and investing ourselves in. These three photographs, each with two chairs, represent […]

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27
Dec

Airstream Pulls In Mobile Entrepreneurs & Millennials

| Branding · Creative Strategy · Culture

Like many American brands, Airstream‘s core consumers are Baby Boomers. But they are actively reaching out to younger consumers for growth and sustainability. The fact that Airstream trailers are still 100% American made is a key brand value. Another strategy for finding relevance with younger consumers involves going straight to them and asking how an Airstream might fit into their […]

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18
Dec

The Willy Wonka Of Coffee

| Branding · Creative Strategy · Retail

A brand that has significantly raised the bar for design standards in retail experience, packaging, customer loyalty, and so much more now makes us reach even higher. Starbucks Reserve Roastery & Tasting Room has just opened its doors and blown my mind. The physical space is described as a “one-of-a-kind coffee shrine” in their hometown Seattle, Washington. And […]

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