Branding

27
Dec

Airstream Pulls In Mobile Entrepreneurs & Millennials

| Branding · Creative Strategy · Culture

Like many American brands, Airstream‘s core consumers are Baby Boomers. But they are actively reaching out to younger consumers for growth and sustainability. The fact that Airstream trailers are still 100% American made is a key brand value. Another strategy for finding relevance with younger consumers involves going straight to them and asking how an Airstream might fit into their […]

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18
Dec

The Willy Wonka Of Coffee

| Branding · Creative Strategy · Retail

A brand that has significantly raised the bar for design standards in retail experience, packaging, customer loyalty, and so much more now makes us reach even higher. Starbucks Reserve Roastery & Tasting Room has just opened its doors and blown my mind. The physical space is described as a “one-of-a-kind coffee shrine” in their hometown Seattle, Washington. And […]

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17
Nov

What Do You Call The World’s Best BBQ?

| Branding

For the past 17 years, the U.S. barbeque champs to beat have gone by the name Oklahoma Joe’s (or Okie Joe’s for us locals). But the odd thing all along has been their name, since the restaurant which only operates out of Kansas City has carried a name that gave credit to a past they […]

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03
Nov

Timberland Goes Toe to Head

| Branding · Creative Strategy

Timberland’s Chris Pawlus gives an in-depth interview, sharing his personal career growth from footwear designer to Vice President, Global Product Creative Director and how it intersects with the evolution of the Timberland brand from footwear to lifestyle.

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13
Aug

What’s Up With That Trivago Guy?

| Advertising · Branding

Mashable’s Todd Wasserman just asked the question that’s been on our minds quite frequently this summer, “What’s Up With That Trivago Guy?” Actually, many of us are asking this question. Slate’s Troy Patterson recently dubbed him “The Least Interesting Man in the World.” Patterson ponders, “Who is he? Why should I trust his judgment? What is his profession? Record […]

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21
Jul

Blinded By Belonging: Response To Airbnb’s “Belo” Reveals Their Bubble

| Branding

“I wonder if there was maybe a sense of insular thinking there,” said Jeff Snell, a guest at Airbnb’s dinner party in San Francisco last Friday, celebrating the reveal of its new logo and brand identity to some of its most important brand advocates. “It’s about these high-minded ideals, and when you believe in it, […]

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