Editorial Direction

29
Jul

Do You Bore Your Denim?

| Advertising · Editorial Direction

I had quite a chuckle at Ad Age writer Ken Wheaton’s critique of the new Levi’s ad, the first in a new “Live in Levi’s” campaign from FCB (Foote, Cone & Belding) who won the account from Wieden & Kennedy. As a fellow copywriter, I would say Ken nailed what’s funky about the ad copy. Here’s a bit […]

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10
Jun

A New Millennial Video Channel called 20to30

| art · Branding · Creative Strategy · Editorial Direction · fashion · film + tv · sports · Video · web

Check out 20to30.com, a new video channel that explores the bridge from ages 20 to 30 — dealing with everything from quitting a job, to discovering your passion, to moving out of your parents house.   The site features hundreds of searchable videos of friends, neighbors, global thinkers and shapers whose “20to30” stories inspire us to dream […]

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