Advanstar’s Fashion Group, the largest fashion tradeshow producer in the U.S. (owner of MAGIC Men’s
, PROJECT SHOW
, ENK International
, and POOL
, to name a few) needed to demonstrate its understanding of and respect for developing areas in men’s and women’s fashion. Their challenge was to present a more personal and relevant brand image for all of MAGIC Market Week and to support ongoing engagement with fashion buyers, brands, and press.