Blinded By Belonging: Response To Airbnb’s “Belo” Reveals Their Bubble

| Branding

“I wonder if there was maybe a sense of insular thinking there,” said Jeff Snell, a guest at Airbnb’s dinner party in San Francisco last Friday, celebrating the reveal of its new logo and brand identity to some of its most important brand advocates. “It’s about these high-minded ideals, and when you believe in it, […]

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