Airstream Pulls In Mobile Entrepreneurs & Millennials

| Branding · Creative Strategy · Culture

Like many American brands, Airstream‘s core consumers are Baby Boomers. But they are actively reaching out to younger consumers for growth and sustainability. The fact that Airstream trailers are still 100% American made is a key brand value. Another strategy for finding relevance with younger consumers involves going straight to them and asking how an Airstream might fit into their […]

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