Blog

22
Jan

Vinyl Record Sales Are Soaring: An Inconvenient Truth

| Audio · Culture

They’re fragile, heavy, and hard to port around. They’re not very convenient for the listener — you need a good needle to get a decent sound, you have to manually flip one over to hear the full album, and once damaged they are pretty much impossible to repair. So why have vinyl record sales been steadily skyrocketing since 2008? And why should you […]

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31
Dec

A Few Views We Shared In 2014

· · | Entrepreneurship

Our personal and professional journeys this year took us from Kansas City to LA on to Las Vegas then back to KC. Our goal is always to change and challenge our perspectives. To really know ourselves and the people we’re working for. And to find stories worth sharing and investing ourselves in. These three photographs, each with two chairs, represent […]

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27
Dec

Airstream Pulls In Mobile Entrepreneurs & Millennials

| Branding · Creative Strategy · Culture

Like many American brands, Airstream‘s core consumers are Baby Boomers. But they are actively reaching out to younger consumers for growth and sustainability. The fact that Airstream trailers are still 100% American made is a key brand value. Another strategy for finding relevance with younger consumers involves going straight to them and asking how an Airstream might fit into their […]

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17
Nov

What Do You Call The World’s Best BBQ?

| Branding

For the past 17 years, the U.S. barbeque champs to beat have gone by the name Oklahoma Joe’s (or Okie Joe’s for us locals). But the odd thing all along has been their name, since the restaurant which only operates out of Kansas City has carried a name that gave credit to a past they […]

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03
Nov

Timberland Goes Toe to Head

| Branding · Creative Strategy

Timberland’s Chris Pawlus gives an in-depth interview, sharing his personal career growth from footwear designer to Vice President, Global Product Creative Director and how it intersects with the evolution of the Timberland brand from footwear to lifestyle.

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17
Jul

Your Brand’s Body Language, Part Two

· | Architecture · Sustainability

This story is an interesting follow up to my post a couple weeks ago on bus benches being converted into temporary shelters for Vancouver’s homeless. I found another equally brilliant design solution aimed at taking spaces already used for advertising, in this case billboards, and adapting them subtly to provide shelter with some amenities and privacy for […]

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