Nick Veasey | X-Ray Fashion Photography

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British photographer, Nick Veasey uses industrial X-ray machines to shoot the most common fashion objects. He said he was inspired to shoot via X-ray while dating the daughter of a truck driver who was transporting thousands of soda cans, one of which contained a prize worth 100,000 pounds. He rented an X-ray machine from a local hospital to find the winning can. Although he was unsuccessful, he credits this moment for sparking the idea that launched his career.










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