THE VORTEX PROJECT — PARLEY
Happy birth to the earth! This year, our eyes are on innovators collaborating to bring immediate and tangible change to the ocean plastic pollution we humans have caused. Parley – for the oceans, Sea Shepherd Conservation Society, Pharrell Williams’ Bionic Yarn, and G-Star Raw are a few who’ve teamed up via The Vortex Project. Together they will bring beautiful, meaningful objects to consumers. Objects consumers will have affection for because they literally symbolize saving our oceans and earth. “We believe the power for change lies in the hands of the consumer, given s/he has a choice — and to shape this new consumer mindset lies in the hands of the creative industries.” We think they’re on to something.