Smart Enough To Fail Forward

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“Ignorance was our greatest strength,” admits Vice CEO and co-founder Shane Smith. “We were too stupid to fail.”


Sometimes knowing too much about WHAT WAS is what keeps businesses from realizing WHAT COULD BE. If Vice had stuck with the format they knew best — publishing — they would never have become the broadcasting powerhouse they are today.


Seen by Many as the Arbiter of cool, Vice in 2014 Proved It’s So Much More Than a Magazine

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