Hallmark Creative

Art Direction / Branding / Copywriting / Creative Strategy / Editorial Direction

Creative Challenge

Daryl and her creative partners at Hallmark were regularly tasked with creating fresh campaigns to inspire and connect with Hallmark’s consumers, as well as to acquire and retain top creative talent. Standing on the shoulders of a brand that’s more than 100 years old can give you great perspective, but can also challenge the ability to change.

Creative Solution

Whether the audience was executive-level decision makers at Fortune 500 companies or college-level art students seeking the most competitive summer internships, Daryl’s creative leadership helped teams understand the Hallmark brand, anticipate the needs and concerns of their audiences, and deliver stories that speak to the heart and mind.