House of Style Branding
Art Direction / Branding / Creative Strategy / Print / Retouching
House of Style, a vintage couturier in Las Vegas specializing in one-of-a-kind, high-end designer garments from years past. While their gorgeous goods were only gently worn, they needed to attract luxury buyers in the competitive Las Vegas market with a fresh, high fashion ad campaign and branding –
all on a slim DIY budget.
Kyle and his creative partner co-art directed a photoshoot, styling male and female models in House of Style vintage garments. Then Kyle took the photographer’s best shots and retouched them to create the final campaign production images. Kyle also developed the brand’s identity elements and print collateral pieces.