Zappos – 6PM Clothing Site Refresh
Art Direction / Branding / Creative Strategy / Web
Zappos | 6PM.com was considering a remix of their current layout to make better use of their content. At their request Kyle designed a responsive CMS layout drilling down from the homepage to a specific SKU, all providing more visual hierarchy to inspire their consumers to explore more brands within the site.
By making the brand experience more visual and immersive, we encourage visitors to find related brands within their customized experience, offering style related content based on the end user’s selections. Executing the layout in this way increases time spent on the site and ultimately promotes sales.