Do You Bore Your Denim?

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I had quite a chuckle at Ad Age writer Ken Wheaton’s critique of the new Levi’s ad, the first in a new “Live in Levi’s” campaign from FCB (Foote, Cone & Belding) who won the account from Wieden & Kennedy. As a fellow copywriter, I would say Ken nailed what’s funky about the ad copy. Here’s a bit […]

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